For many years now, Alan Herman has been a member of the United Scenic Artists, and has worked as a Production Designer, almost exclusively on television commercials, for products ranging from hair products to dog food, and Giorgio Armani to Preparation H. During this time he has designed, rendered, and supervised the construction of countless sets for numerous leading directors, including: Jim Gartner, Rick Levine, Fabian Baron, Eddie Bianchi, Peter Goldschmidt, Jean-Paul Goude, Dick Richards, Steve Horn, Jeff Lovenger, Henry Sandbank, Robert Black, David Steinberg, James Moore, Stu Hagmann, Norman Seeff, and Patrick Russell.

Simultaneously, he has continued to make sculpture and paintings, received an NEA grant, and exhibited a fair amount, including seven one-person shows in New York that have been well reviewed by prominent critics, including Roberta Smith, who cited in the New York Times, “…[Mr. Herman’s] works balance the reality of life, with the reality of art, and therein lies their unexpected power.”…

Note, that while family considerations led him to choose not to work on feature films for some time, the last being, "Deadly Hero" with James Earl Jones and Don Murray, which critics universally acknowledged for its visual reality …he is now willing to re-enter the field.